Register
In the quest for greater control over our analytics infrastructure and to ensure full compliance with GDPR, we embarked on a journey to replace Google Analytics with a custom-built user tracking service. This talk chronicles our experience at Delivery Hero, where we not only achieved a seamless transition but also significantly improved data quality and completeness—while cutting costs by more than half.
To validate our solution, we benchmarked it against Google Analytics and other industry competitors. We’ll share the real-world challenges we faced, from ensuring the accuracy and consistency of data sent to stabilizing mobile SDKs across platforms. You’ll get a behind-the-scenes look at the architectural decisions, development challenges, and lessons learned that made this project a success.
Whether you’re considering building your own analytics system or looking to optimize your current setup, this session offers insights into creating a reliable and scalable solution tailored to your business needs.
Speaker
Alina Krasavina
Engineering Manager @Delivery Hero | 14 Years in Software Engineering
Alina Krasavina is an experienced Engineering Manager at Delivery Hero, currently leading the design and development of a user tracking service that supports millions of users worldwide. With 14 years in software engineering, she has contributed to both internal and customer-facing products, delivering complex, scalable solutions and building strong, collaborative engineering teams. Alina has also taught at the Higher School of Economics (HSE), sharing her industry knowledge with the next generation of developers.
